PACHA GroupBrand value, PACHA Ibiza
The starting point
Pacha, world leader in nightlife and emblem brand of the Pacha Group embarks on a new stage.
With 50 years of life the emblematic brand of cherries faces a new stage in a very competitive context.
We need to highlight the values of the brand, make it shine more than the rest and above all, position its parties as a reference of fun for different targets.
- Position the figure of its new CEO as the international entertainment guru
- Build a story telling, an imaginary and experiences linked to each of the Parties. All of them very different from each other and focused on very heterogeneous audiences.
- Unleash an aspect that until now had not stood out in terms of communication, Gastronomy.
- Through the development of a national and international communication plan (Spain Usa and UK focus) we generate qualitative content in the most TOP media in all categories (lifestyle, general press, TVs, …). li >
- 557 totale news s published in media won (May- Agost)
- 100% of them positive and favorable to and to the brand
- 110,556,714 of audience
- 6,987,342 € PR value