San Miguel Ibiza House

Start point

San Miguel is the most international Spanish brand. Its positioning in market numbers is a leading brand with a great image of quality and prestige.

The briefing

San Miguel needs the creation of an international platform that supports the positioning of the brand and that also supposes a showcase to strengthen relationships with customers, consumers, media, distributors…

The idea

In order to work on the attributes of the brand in the different international markets, we develop a strategy and an activation plan for the brand in the different markets through a 360º proposal that combines ATL activations under a single brand experience , BTL and improved distribution in key markets for brand development.

For all this we create a Hub in Ibiza, Casa San Miguel , which for 6 months, becomes the focus of the brand’s experiences for:

  • Customers
  • Distributors
  • Media
  • Influencers
  • Consumers
  • Internal audiences