Mora-Figueroa Domecq
Strategic and operational marketing
The starting point
Business model development and value proposition of the Mora Figueroa Domecq Company. Development of innovation projects in the market in terms of product. Start-up and market launch of brands.
The briefing
Need for an external strategic and operative Marketing team that will support them for the development of the business model and market approach. Launch of portfolio brands.
The idea
Strategic Marketing:
- Analysis and diagnosis of the wine and brandy market in Spain
- Value proposition, mission definition, vision and values of the company
- Differentiation of business units:
- Definition of the price segment in which to position your products:
- Volume definition
- Route to Market Development
- Definition of your target
- Channel definition
Strategies to follow for each brand:
- Ad-hoc marketing plan
- Dealer Search
- Web development and its contents
- Budgets
- Business plan