Mora-Figueroa Domecq

Strategic and operational marketing

The starting point

Business model development and value proposition of the Mora Figueroa Domecq Company. Development of innovation projects in the market in terms of product. Start-up and market launch of brands.

The briefing

Need for an external strategic and operative Marketing team that will support them for the development of the business model and market approach. Launch of portfolio brands.

The idea

Strategic Marketing:

  • Analysis and diagnosis of the wine and brandy market in Spain
  • Value proposition, mission definition, vision and values ​​of the company
  • Differentiation of business units:
    • Definition of the price segment in which to position your products:
  • Volume definition
  • Route to Market Development
  • Definition of your target
  • Channel definition

Strategies to follow for each brand:

  • Ad-hoc marketing plan
  • Dealer Search
  • Web development and its contents
  • Budgets
  • Business plan