a winery
over 100
years old
bandwagon of brand digitisation
YEAR
2021
BRAND
BODEGAS RIOJANAS
CLIENT
BODEGAS RIOJANAS
CAPABILITIES
Marketing Digital
B.POINT
Bodegas Riojanas had been working on its general Marketing Plan for years, but needed to incorporate the new digital channels into its Plan. Our challenge was to develop the digital strategy and plan for the company and its main brands. Monterreal and Viña Albina
B.REAL
We developed a strategy based on the new digital trends that went hand in hand with the concept of a winery with more than 100 years of history where concepts such as tradition, family legacy and know-how over the years prevail.
B.SATISFY
Relating the past with the future was not going to be easy, but we transferred all these concepts to a more current and closer language to be able to transmit it both in the digital environment in general (Web, e-commerce, email marketing…) as well as in the brand’s social networks. In addition to this, we created two new channels. Two Instagram profiles for its flagship brands to give each its own personality on the channel.
In 2022 we once again challenged the past-future relationship with a special action with influencers where the traditional and the trendy went hand in hand in a special Christmas action.
"Our experience with Binocular has been very satisfactory.
They have extensive knowledge of the wine sector and have always been able to understand our needs as a winery and a company.
They have a team of digital marketing professionals who offer innovative and effective solutions to improve visibility on social media and the web."
Marketing in Bodegas Riojanas
a winery
over 100
years old
the bandwagon of
brand digitisation
YEAR
2021
CLIENT
BODEGAS RIOJANAS
BRAND
BODEGAS RIOJANAS
CAPABILITIES
Marketing Digital
B. POINT
Bodegas Riojanas had been working on its general Marketing Plan for years, but needed to incorporate the new digital channels into its Plan. Our challenge was to develop the digital strategy and plan for the company and its main brands. Monterreal and Viña Albina
B. REAL
We developed a strategy based on the new digital trends that went hand in hand with the concept of a winery with more than 100 years of history where concepts such as tradition, family legacy and know-how over the years prevail.
B. SATISFY
Relating the past with the future was not going to be easy, but we transferred all these concepts to a more current and closer language to be able to transmit it both in the digital environment in general (Web, e-commerce, email marketing…) as well as in the brand’s social networks. In addition to this, we created two new channels. Two Instagram profiles for its flagship brands to give each its own personality on the channel.
In 2022 we once again challenged the past-future relationship with a special action with influencers where the traditional and the trendy went hand in hand in a special Christmas action.
Marketing in Bodegas Riojanas