paradigm in
tobacco
consumption
IQOS3 device in Spain
YEAR
2019
BRAND
IQOS
CLIENT
PHILIP MORRIS
CAPABILITIES
Communication
Brand experience
B.POINT
Philip Morris launches its new IQOS 3 device in Spain, the new paradigm in tobacco consumption worldwide and a strategic product for the company's development over the next 10 years.
B.REAL
We developed a creative concept and storyline, as well as a brand experience that gave coherence to all the events.
Music, gastronomy and visual arts inspired by the technological avant-garde become the universes on which all the activation and communication platforms are developed.
Events aimed at generating high impact on: Channel, consumers, media and KOI.
A consolidated commitment, created by the world leader, Philip Morris, in innovation and research into smoke-free alternatives. Thanks to the science behind these new e-cigarettes, consumers can customise them to their liking, they are more practical and more resistant, in short, they respond to the needs of the user, offering another alternative to adult smokers.
B.SATISFY
We developed major launch events in the brand’s focus cities: Madrid, Barcelona, Valencia, Seville, Las Palmas de Gran Canaria and Andorra.
High media impact and strong desire for consumer, customer and KOI involvement.
Activation plan in the relevant cities through “Iqos experts” commands in the Horeca channel and tobacco shops with discount promotions and training and information workshops.
Horeca promotional plan in the “Iqos areas” in Restaurants and Bars.
paradigm in
tobacco
consumption
new IQOS3 device
in Spain
YEAR
2019
CLIENT
PHILIP MORRIS
BRAND
IQUOS
CAPABILITIES
Communication
Brand experience
B. POINT
Philip Morris launches its new IQOS 3 device in Spain, the new paradigm in tobacco consumption worldwide and a strategic product for the company's development over the next 10 years.
B. REAL
We developed a creative concept and storyline, as well as a brand experience that gave coherence to all the events.
Music, gastronomy and visual arts inspired by the technological avant-garde become the universes on which all the activation and communication platforms are developed.
Events aimed at generating high impact on: Channel, consumers, media and KOI.
A consolidated commitment, created by the world leader, Philip Morris, in innovation and research into smoke-free alternatives. Thanks to the science behind these new e-cigarettes, consumers can customise them to their liking, they are more practical and more resistant, in short, they respond to the needs of the user, offering another alternative to adult smokers.
B. SATISFY
We developed major launch events in the brand’s focus cities: Madrid, Barcelona, Valencia, Seville, Las Palmas de Gran Canaria and Andorra.
High media impact and strong desire for consumer, customer and KOI involvement.
Activation plan in the relevant cities through “Iqos experts” commands in the Horeca channel and tobacco shops with discount promotions and training and information workshops.
Horeca promotional plan in the “Iqos areas” in Restaurants and Bars.