Experimental Group was born from the illusion of 3 childhood friends who in 2007 opened their first cocktail bar and have already conquered cities halfway around the world with a total of 5 hotels, 6 restaurants and 4 cocktail bars and wine bars under their Experimental label. They are expecting their first hotel in Spain and Italy to open and there is no knowledge of the group in the Spanish market. They need to start appearing in the media. They ask us to help them generate content and qualitative impact in the media in order to position the group and announce their upcoming openings.

B.REAL

Through the development of a national communication plan we generate qualitative contents in the most TOP media in all categories (lifestyle, general press, local, …)

Making our target live the experience is the only way to discover how small details make a difference.

Segmentation. Media only approach and KOL TOP.
Conceptualisation of business. We focus on the three strategic communication areas of the Brand.
Design: by the renowned interior designer.
Food and Beverage: forerunners of craft cocktails and local gastronomy.
Hotels: they are becoming the new place to be in every city.

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza

Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony

ELLE DECOR

B.SATISFY

145 total news items published in earned media (May-October)
100% of them positive and favourable for the brand
30,607,767 audience
€2,049,852 PR value

"Most importantly, they understand our business, our needs and share our goals. They have become my team for the Spanish market and I place all my trust in them. They work without thinking of themselves as a supplier, they are a strategic partner, and for me, the extension of my team. Creative, dynamic, proactive. I am happy to work with them”

Benjamin West

International Marketing and Communitacion
Director, Experimental Group

Small details
become unique
experiences

We discover the universe
Experimental Group

YEAR
2016-2019

CLIENT
EXPERIMENTAL GROUP

BRAND
EXPERIMENTAL

CAPABILITIES
Promotion
Communication
Prescription strategy

B. POINT

Experimental Group was born from the illusion of 3 childhood friends who in 2007 opened their first cocktail bar and have already conquered cities halfway around the world with a total of 5 hotels, 6 restaurants and 4 cocktail bars and wine bars under their Experimental label. They are expecting their first hotel in Spain and Italy to open and there is no knowledge of the group in the Spanish market. They need to start appearing in the media. They ask us to help them generate content and qualitative impact in the media in order to position the group and announce their upcoming openings.

B. REAL

Through the development of a national communication plan we generate qualitative contents in the most TOP media in all categories (lifestyle, general press, local, …)

Making our target live the experience is the only way to discover how small details make a difference.

Segmentation. Media only approach and KOL TOP.
Conceptualisation of business. We focus on the three strategic communication areas of the Brand.
Design: by the renowned interior designer.
Food and Beverage: forerunners of craft cocktails and local gastronomy.
Hotels: they are becoming the new place to be in every city.

ELLE DECOR

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza

Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony

B. SATISFY

145 total news items published in earned media (May-October)
100% of them positive and favourable for the brand
30,607,767 audience
€2,049,852 PR value

Benjamin West

International Marketing and Communitacion
Director, Experimental Group

"Most importantly, they understand our business, our needs and share our goals. They have become my team for the Spanish market and I place all my trust in them. They work without thinking of themselves as a supplier, they are a strategic partner, and for me, the extension of my team. Creative, dynamic, proactive. I am happy to work with them”

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza

Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony

This is the (surprisingly) modern new image of the first luxury hotel in Ibiza

Unpredictable, bohemian and as vital as the island itself, the renovated Hotel Montesol in Ibiza, which in its day was home to Ava Gardner and Caroline of Monaco, reopens with interior design by Dorothée Meilichzony